Nokia kills VR Ozo camera, switches focus to digital healthIt's a case of the oh noes for the Ozo.
Nokia is killing off further development of its mega-expensive VR Ozo camera as part of shift in focus to digital health tech, the company announced on Tuesday.Blaming slower than expected growth in the VR market, Nokia said it would continue to focus on licensing opportunities and fulfilling its commitments to existing customers, but would otherwise redirect its efforts away from Ozo.Nokia unveiled the $40,000 camera back in the summer of 2015 to meet demand for high-quality VR content for headsets made by the likes of Oculus, Sony, Google and HTC.
2:53 A VR industry report from analysts at CCS Insight published this month forecasts strong growth in the VR devices industry, with sales this year up 47 percent over 2016.
But the strong sales of headsets clearly hasn't had the knock-on effect on cameras that Nokia was hoping for.Instead, the Finnish company said it will be focusing on becoming a leader in the health tech space following its buyout of Withings last year."Nokia Technologies is at a point where, with the right focus and investments, we can meaningfully grow our footprint in the digital health market, and we must seize that opportunity," said the company's President Gregory Lee in a statement.This change in focus will not impact Nokia's patent licensing division or its efforts in 5G and the internet of things.
Up to 310 out of Nokia's 1,090 employees in Finland, the US and the UK could be affected by the decision, although no layoffs have been announced.Nokia did not immediately respond to request for further comment.Batteries Not Included: The CNET team shares experiences that remind us why tech stuff is cool.
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