Books to help you book more cruises: Travel WeeklyFor anyone looking to get into the travel retailing business, or for those already in it that want a refresher on selling basics, there are several books out there that can help get you started, or recharged.I was reminded of this when I received a 2017 copy of “How to Promote and Sell Cruises,” which author Bob Burke was kind enough to send me.
The first is “How to Sell Cruises Step by Step,” by Lori Berberian Pelentay. The other is the classic “Selling the Sea” by Bob Dickinson and Andy Vladimir.Each book has its strengths.Burke’s book, first published in 2011, is a compact 105 pages and comes in a spiral-bound format. It is the quickest read and the most focused on selling technique.
There is almost nothing about product, the history of cruise lines, or supplier strategy.Burke’s background includes owning two travel agencies and publishing a cruise newsletter, as well as time as a general business consultant.
It is priced at $39.Pelentay’s book, a conventionally-bound 146 pages, is the middleweight volume, with thumbnail profiles of major cruise lines, an A-Z section on how to make a booking, a section on staterooms and deck plans, and more.
It is priced at $22 on Amazon, but is available used and as a downloadable PDF.One subject that could get more attention in all three books (Selling the Sea was last updated in 2007) is the role of the Internet and social media in contemporary cruise selling.
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