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Flipkart, Amazon may become the next victim of Jio. Read how 

Reliance Retail to be biggest threat to Amazon, Flipkart: Mohandas Pai HYDERABAD: Reliance Retail will pose the biggest challenge to top e-commerce players Amazon and Flipkart next year due to its wider reach and tremendous penetration of telecom arm Jio, said an IT industry veteran. Consolidation would be the name of the game in e-commerce space next year, with small firms shutting shop, leaving fewer players in an environment of intense competition, former CFO of Infosys T V Mohandas Pai said. V Balakrishnan, another former CFO of the Bengaluru- headquartered IT major, said telecom companies are in a sweet- spot because they are becoming like utility play but added that "they have to own the data". Meanwhile, speaking on the Indian start-up scene in general, Pai said funding has become discerning, except for large companies to which big firms are pouring in money. What is hot (in start-up space) is artificial intelligence, machine-learning, agri-tech and med-tech (life science and medical technologies)," he said.

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